2. Drip campaign
State of Horror captivates Sacramento over three spine-chilling days at the iconic Crest & Tower Theaters. The event’s name cleverly nods to both its location in the state capital as well as the psychological state of mind induced by horror films. The marketing strategy immerses audiences in the event’s essence through a meticulously designed drip campaign, mirroring the progression of fear. By unveiling three stages of terror in our promotional material, culminating in a climactic week leading to up to the festival, attendees anticipate an unforgettable experience amidst the eerie atmosphere of the film festival.